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Shift is a London College of Fashion, student-run website. Throughout my second and third year, I published my written content on the website. Alongside publishing, I played the role of art director for Shift for four weeks. During this, I oversaw and sourced images for the content produced.

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For my coursework, I had to produce two original stories in the style of 10Magazine and VOGUE BUSINESS.

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This created the opportunity to learn how to write content tailored to a specific company and demographic.

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ILARIA VITALI

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